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August 7, 2008

Joytoto USA, Inc. to Develop and Distribute Its Own MP3 Device

Joytoto USA announced it has begun development of its own MP3 device. The device is expected to initially be available in Mexico, and Central and South America.
Currently the Company designs and manufactures multi media devices as an Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) for big box retailers' in-house brands primarily distributed in the United States. The move comes as an effort to capitalize on the rapid growth being experienced in emerging markets within Latin America. Michael Cho, CEO of Joytoto USA said, "By leveraging our design, engineering and manufacturing expertise in Korea we are able to offer the Latin America markets advanced MP3 player technologies at a competitive price point. With the growth in consumer electronic spending in these markets we can become a leading supplier of portable entertainment devices."
The company is currently in discussions with one of Latin America's premier electronics super stores and expects that shipments could begin by early fourth quarter 2008.

Posted by pajaro at August 7, 2008 8:54 AM